Homemove, a fast-growing UK proptech platform has acquired Home.co.uk, one of the country’s longest-running property portals, in a move aimed at transforming the home-moving experience. The deal was announced on 4 November 2025 and was completed for an undisclosed sum which follows Homemove’s £3.8 million growth funding round earlier this year.

Founded in 1995, Home.co.uk was among the UK’s first independent property search and analysis websites. Under its new ownership the platform will retain its name and continue offering free listings for estate agents, a core principle of Homemove’s strategy to build a fairer and more product-led alternative to dominant portals.

James Freestone, co-founder and CEO of Homemove, said: “Portals have become profit engines instead of product companies. We’re bringing innovation and fairness back to the market as we look to build the most product-led listings destination in the UK. It will always be free to list on Home.co.uk – access to the market should not be paywalled.”

Homemove plans to integrate its AI-driven platform with Home.co.uk’s established brand and market data to create a modern listings destination. The combined platform will support every stage of the moving journey, from initial searches and viewings to offers, conveyancing and moving in. Planned upgrades include faster search tools, agent messaging, integrated booking features, milestone tracking and richer property insights.

Ben Horton, founder of Home.co.uk, commented: “Home.co.uk has always stood for independence and informed decision-making. Homemove’s energy and product focus will take that mission further, helping agents and movers make better decisions with richer insight.”

Estate agents listing on Home.co.uk will also gain access to new revenue opportunities through Homemove’s connected services platform. Optional premium upgrades and downstream moving services are expected to drive growth across the Homemove ecosystem.

Home.co.uk will continue to evolve under Homemove’s ownership, with Horton and co-founder Doug Shephard remaining as strategic advisers for the next twelve months.