A leading Mediterranean hospitality brand has joined the World Travel & Tourism Council as a global member. The addition sees Meliá Hotels International align with the prominent international industry body.

The company was originally set up in Mallorca in 1956. It possesses seven decades of operational experience within the holiday and business travel markets. The firm runs its corporate headquarters from Palma de Mallorca. Its international estate covers 46 nations. The company manages more than 400 properties. These buildings sit under nine distinct brands. Key labels include Gran Meliá Hotels & Resorts, ME by Meliá, Paradisus by Meliá, Meliá Hotels & Resorts and INNSiDE by Meliá.

Environmental performance remains a core part of the commercial strategy at the firm. S&P Global recently ranked the hotel group as the top sustainable hospitality business in Europe. The firm continues to fund green initiatives, digital upgrades and community programmes. Its new membership will focus on developing resilient commercial travel policies.

Gloria Guevara, WTTC President & CEO, said: “We are proud to welcome Meliá Hotels International to WTTC. As a company rooted in Mediterranean hospitality yet operating across 46 countries, Meliá exemplifies how global scale can be successfully combined with a deep commitment to sustainability, community impact, and authentic guest experiences. Their long-standing leadership in responsible tourism, combined with a clear focus on innovation and talent, makes them a valuable voice within our global membership. We look forward to working closely with Meliá to accelerate the transition towards a more sustainable, inclusive, and resilient sector, while continuing to demonstrate the transformative power of Travel & Tourism as a driver of economic growth and cultural connection worldwide.”

Gabriel Escarrer, Chairman and CEO of Meliá Hotels International, stated: “As one of the leaders in the leisure hospitality sector, with 70 years of experience in the industry, Meliá has been an active participant in the major transformations the sector has undergone. Throughout this journey, we have learned the importance of coming together to achieve more ambitious goals and to drive the essential public-private collaboration from within the private tourism sector. We also believe in the power and commitment of private companies to make a positive impact on society and the environment. In this context, the WTTC undoubtedly represents an indispensable platform for knowledge and for guiding the enhancement of tourism policies, supporting the transition towards a more profitable, sustainable, and globally influential future for our industry.”