A new property investment and design studio named Art Deco Freak has officially launched to target the boutique residential redevelopment sector. Founded by artist and entrepreneur Lauren Papa, DC, the firm focuses on purchasing and restoring distressed properties. The business plan involves transforming overlooked architectural assets into premium, market-ready single-family homes across two distinct United States markets.

The venture operates simultaneously within the historic river wards of Pittsburgh and the eclectic corridors of Los Angeles. The firm aims to satisfy a growing consumer appetite for character-driven housing by moving away from uniform, mass-market renovation methods. Instead, the strategy centres on asset-specific repositioning, which intends to increase property value by protecting original architectural features whilst installing modern luxury utilities.

“Residential real estate is experiencing a significant shift as buyers increasingly reject generic, low-quality flips in favor of homes that offer distinct identity, structural integrity, and premium craftsmanship,” said Lauren Papa, DC, Founder and Principal Renovator of Art Deco Freak. “Art Deco Freak treats every project as a unique turnaround opportunity. Our objective is to revitalize undervalued properties, enhance neighborhood equity, and deliver turnkey assets that command a market premium.”

The founder previously gained business experience by creating the Who’s Your Papa music event series, which raised capital for St. Jude Children’s Research Hospital. This background in production management and artistic direction forms the operational basis for the new property pipeline.

To maintain build quality and asset performance across both regions, the studio adheres to fifteen core operational standards. These guiding principles require the workforce to protect original structural frames, optimise natural light, upcycle period materials, reject standard design templates, implement green electrical systems and build local trade networks.

The dual-market approach adapts to regional variations. In Pittsburgh, the team handles heavy masonry and century-old row houses, whilst the Los Angeles division focuses on mid-century design and indoor-outdoor living. Resource conservation forms a major part of the risk management strategy. Rather than executing full demolitions, the firm salvages historical items such as vintage tiles and cast-iron tubs to reduce waste and control expenses. Several initial projects are already underway on both coasts.