Hilton has announced a new exclusive franchise agreement with the design-focused hotel brand YOTEL. This move is intended to increase Hilton’s presence in the global lifestyle sector. YOTEL will become the first independent brand to join the newly created “Select by Hilton” category.

Under this deal, YOTEL will keep its own brand identity and independent management across its 23 hotels. However, these properties will now benefit from Hilton’s massive global distribution network and technology. The agreement currently covers hotels in 10 countries, including major cities such as London, New York, Singapore and Tokyo. YOTEL aims to more than triple its current portfolio in the coming years.

The partnership follows Hilton’s asset-light business model. It allows Hilton to meet the needs of travellers looking for smart, tech-enabled urban stays. YOTEL is well known for its efficient room designs and features like the YOTEL SmartBed.

“The addition of YOTEL to Hilton’s network is the latest example of our commitment to capital efficient growth through a relationship that is both complementary to our existing brand portfolio and offers guests thoughtfully designed, sleek new ways to stay with Hilton in key urban locations around the world,” said Christian Charnaux, executive vice president and chief development officer, Hilton. “This agreement further strengthens our network effect by connecting a beloved independent brand like YOTEL into the powerful Hilton Honors network and commercial distribution system, while preserving what makes the brand unique.”

Phil Andreopoulos, chief executive officer of YOTEL, noted that the relationship allows the brand to expand its reach while staying true to its identity. He stated: “Hilton brings unmatched global distribution and loyalty scale to our brand and business. YOTEL’s relationship with Hilton allows us to expand our reach while staying true to who we are. What changes for YOTEL is access – not identity – in a capital-light, and scalable way.”

Once the integration is complete, nearly 250 million Hilton Honors members will be able to earn and use points at participating YOTEL properties. Guests booking through Hilton channels will also have access to contactless technology and other loyalty perks. The first YOTEL hotels are expected to be available on Hilton’s booking platforms later in 2026.