JW Marriott, a luxury brand under the Marriott Bonvoy portfolio, has announced a distinctive collaboration with Finnish design house Marimekko across Greater China. This partnership is central to JW Marriott’s “Stay in the Moment” marketing campaign. The initiative aims to merge Marimekko’s signature joyful artistry with JW Marriott’s philosophy of mindful luxury, offering guests a new kind of curated experience.

The collaboration features a series of immersive guest offerings, including “Blissful Stay”-themed rooms and suites, creative workshops, dedicated pop-up installations, and specially designed afternoon teas. The blending of Marimekko’s bold prints and colours with the serene luxury of JW Marriott is intended to create a visually delightful and uplifting sensory experience.

Bart Buiring, Managing Director, Luxury, Greater China, Marriott International, remarked on the launch. “We are honored to partner with Marimekko to present a new perspective on modern luxury,” he said. “This collaboration brings together bold prints and colors and serene luxury, creating an environment filled with optimism and energy that allows our guests to feel both joyful and revitalized.” Similarly, Natacha Defrance, Senior Vice President, Sales, Region East at Marimekko, expressed enthusiasm, saying, “We are excited to showcase Marimekko’s world-renowned art of printmaking at nine esteemed JW Marriott hotels. The dialogue between Marimekko’s bold and colorful lifestyle universe with JW Marriott’s holistic approach to mindful luxury brings something new and surprising to our joint audiences and exemplifies our life-long mission to bring joy and color to the everyday lives of people.”

This partnership is designed to redefine modern luxury for a discerning audience by weaving together Marimekko’s vibrant self-expression with JW Marriott’s cultivated sense of calm. The result is a joyful and visually stimulating space that is also deeply restorative, establishing a new narrative for travellers seeking a deeper connection during their stay.

The exclusive themed rooms, branded “Blissful Stay with Marimekko”, will be available at nine JW Marriott hotels across key cities, including Shanghai, Hong Kong, Beijing, Chengdu, and Xi’an. The timeless Marimekko patterns will adorn various details, such as bedding, tea sets, bathrobes, and towels. Guests booking these rooms will also receive a complimentary Marimekko tote bag as an exclusive gift.

In addition to the themed accommodation, JW Marriott Marquis Hotel Shanghai Pudong and JW Marriott Hotel Hong Kong launched collaborative afternoon tea experiences, taking direct inspiration from Marimekko prints. Furthermore, select hotels will host artisanal workshops, encouraging guests to find joy and tranquility through creative expression. The “Blissful Stay with Marimekko” package and Collaborative Afternoon Tea is available now, from November 6 until March 9, 2026.

A highlight of the collaboration was a limited-time pop-up space, jointly presented in Shanghai from November 7 to 9, 2025. This installation, titled “The Art of Joyful Sojourns”, was set within the historic Hotung House. The space featured a warm-toned backdrop, accented by dynamic paper art and botanical decorations, creating a serene and vibrant artistic sanctuary.

The Shanghai pop-up experience was designed to be mindful. It began with an affirmation card and an invitation for guests to write a letter to themselves. The centrepiece was a custom-designed Serene Space, a signature brand proof point for JW Marriott, which featured a nature-inspired artistic paper installation. The installation also incorporated the inspiration of the JW Garden through specially crafted beverages, fresh pastries from a temporary café, and an aromatic wall of herbs. A curated selection of Marimekko products was also available in a dedicated retail area. Furthermore, workshops, including fragrance blending and pet-friendly sessions, were offered.

Ultimately, this collaboration reflects JW Marriott’s vision of modern luxury, where every experience is crafted with the intention to encourage guests to slow down, connect, and find balance in the present moment, guided by an appreciation for nature and mindful living.