Lucra and Great Linqx have partnered to launch a gamified sports entertainment concept across the United States. Using Lucra’s mobile technology, Great Linqx will offer real-money tournaments and skill-based challenges at its new mixed-use venues. The first location is set to open in 2027. The project targets mid-sized cities and aims to combine competitive gaming with community living and dining.
Zillow has teamed up with Blizzard Entertainment to launch a virtual property microsite for World of Warcraft fans. The project uses real-world technology like 3D tours to showcase in-game player housing. This collaboration arrives ahead of the Midnight expansion on 2 March and aims to bridge the gap between fantasy escapism and real-life home aspirations. It provides an immersive way for a global gaming community to explore virtual homes.
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