Onar Holding Corporation has acquired Scale Partner to bring AI-powered marketing to the commercial property sector. The deal introduces "human-agentic" AI, combining virtual assistants with automation to manage leads. Scale Partner founder Jason Tiger joins as VP of Corporate Development to lead future growth. The move allows Onar to deploy its digital services into a high-demand vertical while enhancing its overall marketing operating system.
Scaler and Optiml have launched a strategic partnership to link real estate data with institutional decision intelligence. The collaboration helps property owners move beyond static reports to a dynamic financial system. By combining Scaler’s data infrastructure with Optiml’s AI algorithms, investors can optimise capital allocation and decarbonisation pathways. This system provides auditable records for lenders and boards to protect portfolio values during volatile market conditions.
The Green Building Initiative has launched Ascent Building Certification for the UK and EU markets. This science-based system evaluates sustainability and resilience across global commercial property portfolios. Building on the success of Green Globes, it provides a transparent framework. The certification helps investors achieve measurable ESG performance while adapting to local regulations and environmental standards across all building lifecycle phases.
Public Storage and Welltower have launched a data science partnership to transform real estate through artificial intelligence. Public Storage will license Welltower’s capital allocation models to speed up property acquisitions and improve returns. In exchange, Welltower will integrate Public Storage’s operational analytics into its business system. Both firms aim to use vast proprietary data to move away from traditional investment methods toward a model driven by high-performance computing.
World Liberty Financial has unveiled a new partnership to tokenise the Trump International Hotel & Resort in the Maldives. Working with Securitize and DarGlobal, the firm aims to offer investors digital exposure to the ultra-luxury development. The project marks the start of a broader strategy to bring high-profile real-world assets onto the blockchain.
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