The UAE has recorded a sharp increase in commercial licences within its tourism, hospitality, and aviation sectors, reaching 39,546 by mid-September 2025. Officials say the rise reflects regulatory reforms and new initiatives designed to attract investment and strengthen the country’s position as a leading global tourism hub.
Abu Dhabi has launched the Orchid Overnight Superyacht, the UAE’s first permanent floating hotel at Yas Marina. The vessel offers 31 rooms, dining, concierge services, and from October 2025, sundowner and dinner cruises along the Abu Dhabi coastline.
The Comiskey Group has unveiled plans for a $180 million Town Centre Precinct in North Lakes, set to create a cultural and lifestyle destination with boutique retail, premium dining, a five-star hotel, and green public spaces. The project is expected to generate more than 880 jobs and contribute over $500 million to the local economy.
IHG Hotels & Resorts has announced the U.S. launch of Ruby Hotels, its 20th global brand, bringing its successful European “urban micro” concept to major city markets with a focus on stylish, compact design and efficient development opportunities.
Accor has signed Sofitel Genoa Waterfront, a 120-room luxury hotel designed by Renzo Piano Building Workshop and scheduled to open in 2027. Partnering with AG Group, the project forms part of Genoa’s Waterfront di Levante redevelopment and will introduce the Sofitel brand to Liguria for the first time.
Georgia has unveiled its “Feel the Rhythm” campaign, aiming to attract GCC travellers with luxury, affordability and seamless access. Offering 30–40% more value than many European destinations, the country highlights year-round experiences, from mountain escapes to vibrant coastlines and rich cultural traditions.
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