Vietnamese developer Sun Group has formed a strategic alliance with Singaporean operator The Ascott Limited. The deal introduces 1,700 premium accommodation rooms across Ho Chi Minh City and Phu Quoc. Four distinct international hospitality brands will be deployed to capture diverse traveler demographics. Notably, the partnership debuts the lifestyle concepts lyf and HARRIS in Vietnam, aiming to prolong visitor stays and elevate local tourism competitiveness.
Miraval Resorts and Spas has opened its first international location, Miraval The Red Sea, on Shura Island in Saudi Arabia. Announced on 9 June 2026, the 180-room adults-only wellness retreat blends the brand's mindfulness philosophy with local heritage. The eco-friendly resort features the largest spa on the island, plant-forward dining and specialised wellness programs powered completely by renewable energy.
The World Travel & Tourism Council has named Meliá Hotels International as its newest global member. The Spanish hospitality brand operates more than 400 properties across 46 countries. This strategic partnership aims to drive public-private sector collaboration and accelerate sustainable practices within the global tourism industry.
The Public Investment Fund of Saudi Arabia has signed a non-binding agreement with Talaat Moustafa Group Saudi for Real Estate Development. The partnership intends to explore mixed-use property opportunities across the asset portfolio of the wealth fund. This initiative directly supports the newly launched urban development and livability ecosystem within the strategic 2026-2030 roadmap of the sovereign fund.
Abu Dhabi has announced a 1.7 billion US dollar investment to build the world's second Sphere entertainment venue on Yas Island. Expected to open by the end of 2029, the high-tech 20,000-capacity structure will host concerts, live sports and immersive cultural exhibitions. The project forms part of a wider strategy to diversify the economy and establish the emirate as a premier global tourism destination.
Marriott International is set to transform Lima’s hospitality sector with two major luxury hotel conversions by 2028. The Ritz-Carlton will debut in Miraflores while a new JW Marriott will open in the San Isidro business district. These developments highlight Lima’s rising status as a premier global destination and reflect Marriott’s continued investment in high-end tourism across South America.
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