Technology is playing an increasingly central role in how property markets operate, from the way homes are marketed to how transactions are completed. Across Asia, PropTech firms are reshaping long-established practices in real estate, reflecting a broader shift towards more digital and data-driven property journeys.

Property technology (PropTech) has evolved beyond online listings to include technology-led innovation across real estate data, transactions and the design and management of buildings and cities. This shift is particularly evident in Asia, where large urban populations and fast moving housing markets have encouraged the adoption of new business models.

Beike (KE Holdings), China

Beike maintains a significant position in China’s residential property sector, with a growing focus on operational efficiency and its home rental business as a key growth area. By the third quarter of 2025, net revenues from home rental services rose by 45.3 per cent year-on-year to approximately USD 820 million, with the company managing more than 660,000 rental units. Beike’s Agent Cooperation Network connects over 545,000 agents across nearly 61,400 stores, giving it extensive national reach. The group has also expanded its use of AI tools, including an AI property evaluation assistant that uses visual recognition to support decision-making and improve productivity. Despite continued pressure in China’s wider housing market, Beike reported Gross Transaction Value of approximately USD 105 billion in Q3 2025.

PropertyGuru, Singapore

PropertyGuru remains one of Southeast Asia’s most widely used property platforms, attracting millions of users each month across Singapore, Malaysia, Vietnam and Thailand. Following its USD 1.1 billion take-private acquisition in late 2024, the company entered 2025 with a sharper focus on technology and operational efficiency, with Lewis Ng becoming CEO in March 2025. In recent years, PropertyGuru has moved beyond listings by expanding its market data and analytics offering through DataSense, alongside redesigned agent packages incorporating AI-led tools and enhanced mapping features, particularly in Singapore and Malaysia. PropertyGuru’s fintech arm has also continued to develop its digital mortgage services, including home loan eligibility and comparison tools, supporting users through a more end-to-end property journey.

GA Technologies (RENOSY), Japan

GA Technologies has been at the forefront of a broader push to digitise Japan’s traditionally cautious property sector. Its RENOSY platform enables users to invest in property through integrated online tools, digital contracts and AI-assisted services. For its most recent financial year ending October 2025, the company reported record results, with revenue reaching approximately USD 1.65 billion and business profit of roughly USD 48 million. This performance has been supported by expansion into the United States and a stronger focus on overseas investment. By moving much of the investment process online, GA Technologies has aimed to make property investment more accessible to its rapidly growing membership base. In its Medium-term Management Plan 2026, the company has set ambitious targets for the year ahead, aiming for sales of ¥323 billion (approximately USD 2.14 billion) and a business profit of ¥10 billion (approximately USD 66 million).

Zigbang, South Korea

Zigbang is one of South Korea’s most prominent PropTech firms and has increasingly shifted towards smart home technology. Following its 2022 acquisition of Samsung’s home technology unit, the company expanded into hardware, launching next generation products such as AI-enabled facial recognition door locks and smart lobby systems for apartment complexes. In May 2025, Zigbang secured additional funding of KRW 60 billion (approximately USD 44 million) to strengthen this part of the business and support its transition towards a profitable, hardware-integrated ecosystem. A company survey conducted in late 2025 found that 70 per cent of its users intended to purchase a home in the following year, underscoring Zigbang’s influence and reach within South Korea’s residential market.

Homebase, Vietnam

Homebase is carving out a niche in Vietnam’s fast-growing housing market, where apartment prices in major hubs such as Hanoi have risen sharply over the past two years. The company offers a rent-to-own model that enables buyers to move into a property with a substantially smaller upfront payment than is typically required for a conventional mortgage. By using its own valuation methods and data analytics to assess property prices, Homebase aims to provide a more flexible route to home ownership during a period of sustained price growth. As of early 2026, the firm has continued to scale its operations through strategic partnerships with leading real estate developers, positioning itself as an increasingly important player in Vietnam’s residential sector.

A new foundation

Collectively, these visionaries demonstrate how PropTech in Asia has transitioned from a niche concept into a cornerstone of the modern real estate industry. Through sophisticated digital platforms, advanced data analytics and innovative financing models, these firms are providing tangible solutions to the practical challenges of rapidly evolving markets. As the region progresses through 2026, technology is set to remain a defining feature of how property is bought, sold and managed. For real estate professionals, the message is clear: the pressure to adapt is no longer optional, but essential for survival in a digital-first era.