London-based IHG Hotels & Resorts has reached an agreement to add 11 hotels to its European portfolio, covering key locations in Germany, Belgium and France. The deal involves converting existing properties into the Holiday Inn, voco and Garner brands. This move will add more than 1,800 rooms to the company’s regional footprint. Six of the hotels are located in Germany, providing 1,125 rooms in cities such as Leipzig, Bremen and Wiesbaden. Four hotels are situated in Belgium, including sites at Brussels Airport and the city centre. A single 186-room hotel at Paris Charles de Gaulle Airport completes the list.
The agreement marks the debut of the Garner brand in Belgium. In Germany, it will increase the number of open or planned Garner hotels to nearly 50. These 11 properties are currently managed under the PentaHotels brand. They are owned by a joint venture between Ironstone Group and Ogilvy Management, with financial backing from Castlelake and Goldman Sachs. Management will be handled by Bralower & Loewe Hospitality Partners.
Karin Sheppard, SVP & Managing Director Europe, IHG Hotels & Resorts, said: “This agreement reinforces our strong confidence in the attractiveness and growth potential of the European hotel market for IHG, and underlines the appeal of our leading brands and enterprise for conversion opportunities. We’re delighted to partner with Ironstone Group and Ogilvy Management to welcome 11 high-quality hotels into our portfolio – all in prime city‑centre and key airport locations. Together, we share a clear ambition to deliver outstanding guest experiences to key city locations. As we expand our voco, Garner and Holiday Inn brands, we’re delighted to offer guests even greater choice – backed by IHG’s trusted brands and scale.”
Thomas Bralower of Ironstone Group said: “Supported by IHG Hotels & Resorts, we are delighted to convert 11 hotels across Germany, Belgium and France under the Holiday Inn, voco and Garner brands. Together, we are committed to providing exceptional hospitality and tailored services that meet the evolving needs of travellers across Europe. Partnering with a world-renowned hospitality company such as IHG enables us to convert these properties quickly and seamlessly, ensuring we can meet the demands of our domestic and international visitors in these prime locations.”
The hotels are scheduled to join the IHG system during the first half of 2027. They will integrate into the IHG One Rewards loyalty programme. Currently, IHG has over 1,230 open or planned properties across Europe. This includes 190 hotels in Germany, 70 in France and 17 in Belgium.