The World Travel & Tourism Council has formally accepted the Bahrain Tourism and Exhibitions Authority as a Destination Partner. The announcement follows the participation of a Bahraini delegation at the 26th WTTC Global Summit held in Valletta, Malta.

By joining the global body, the authority gains direct access to specialised initiatives, research data and international networks. The partnership allows local tourism leaders to engage directly with global decision-makers and commercial institutions.

Bahrain Tourism and Exhibitions Authority oversees the strategy for expanding visitor experiences, promoting event venues and building private sector collaboration across the Kingdom. The nation’s tourist appeal centres on more than 5,000 years of history, three UNESCO World Heritage Sites, cultural attractions and modern exhibition facilities.

Gloria Guevara, WTTC President & CEO, said: “We are delighted to welcome the Bahrain Tourism and Exhibitions Authority to the World Travel & Tourism Council. It was a pleasure to have Her Excellency Minister Al Sairafi and the Bahraini delegation with us at our Global Summit in Valletta. Bahrain combines a remarkable heritage with a growing reputation for world-class events, exhibitions and hospitality, and its commitment to public-private collaboration is exactly what our sector needs. We look forward to working closely together to support Bahrain’s sustainable tourism growth and to strengthen its position on the global tourism map.”

Her Excellency Fatima bint Jaffar Al Sairafi, Minister of Tourism and Chairperson of the Bahrain Tourism and Exhibitions Authority, said: “The Kingdom of Bahrain’s membership of the World Travel and Tourism Council marks a step towards strengthening our presence within the global travel and tourism industry. It opens broader opportunities to engage with industry leaders, decision-makers and international institutions, and to draw on global expertise, data and practices to support the development of the tourism sector and enhance Bahrain’s competitiveness as a tourism destination.”